| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-510-063 | Bank of America: Mobile Banking | Gupta, Sunil;Herman, Kerry | Marketing | innovation and marketing theory( MBA5079 ) |
| 2 | 9-512-082 | Bank of America: Mobile Banking (Abridged) | Gupta, Sunil;Norris, Michael | Marketing | innovation and marketing theory( MBA5079 ) |
| 3 | 9-514-019 | Making stickK Stick: The Business of Behavioral Economics | John, Leslie K.;Norris, Michael;Norton, Michael I. | Marketing | innovation and marketing theory( MBA5079 ) |
| 4 | 9-515-050 | Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste | Quelch, John A.;Rodriguez, Margaret | Marketing | innovation and marketing theory( MBA5079 ) |